Sustainable Digital Marketing

Digital marketing can be a powerful way to communicate your brand’s values and sustainability achievements, but it can also create unnecessary content, duplicated effort and digital waste when activity isn’t reviewed regularly.

Join Fiona Brennan, Content Consultant at Indie Essentials, to explore how a more considered approach to digital marketing can help organisations focus on what is working, make better use of existing content and reduce time spent on activity that may not be adding value.

This session will look at how a more considered approach to digital marketing can help organisations make better use of their content, time and resources. Fiona will share practical considerations around planning, reviewing performance and reducing unnecessary activity, helping you think about how to create digital marketing that is useful, manageable and more sustainable.

Why attend?

• Explore what sustainable digital marketing can look like in practice
• Consider how to make better use of your existing content, time and resources
• Think about where digital activity may be creating unnecessary waste or duplicated effort
• Hear practical ideas for making your marketing more focused, manageable and sustainable

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