Vypr

VYPR is a Manchester (UK) based technology business that transforms innovation success for organisations of all sizes. Founded in 2013, our 100% digital, high-frequency, Agile approach to consumer testing is proven to increase product success over traditional methods.

Every week, we test 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.

The anatomy of every product is different and it can be difficult to decipher what is driving purchase intent. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, Vypr can help you determine what your customers think need or expect.